Samohyl Group
Zverokruh

The Zverokruh is one of the largest domestic e-shops focused on your pets' needs. It also has dozens of stone shops, where customers can personally pick up the goods that they ordered. We have been managing their e-commerce solutions since 2014.

Technologies and services provided

Sitecore XP
IT Architecture
Front-end development
.NET development
CRM Integration
ERP Integration

An e-shop with personalization

Due to the high level of competition in online pet shops, we bet on a high level of content personalization when developing this e-shop. Thanks to the Sitecore XP platform, the web responds to the customers' behaviour and presents articles and videos that are interesting for the customer. The Sitecore Email Campaign Manager module also uses personalization, which segments the user into interest groups. Everyone of these groups receives a newsletter with different content.

Integration of price comparisons

Shortly after launching the e-shop, we interconnected the Zverokruh offer with the Heureka.cz, Zbozi.cz and Google purchases platforms. Many Zodiac customers come from these comparisons. A positive rating from the other users and a "Customer Approved" certificate, which the Zverokruh received from Heureka, helped to achieve good business results.

Integration with the Microsoft Navision ERP system

We interconnected the B2C solution with the Microsoft Navision ERP system. This integration allows you to check the current stock, synchronize the e-shop's offer with the product catalogue or enter an order into the ERP system. The loyalty program, bonus products and discounts are also implemented into the e-shop from the ERP system.