In spring 2014, we took over the service and further development of an extensive implementation of the Sitecore Customer Engagement Platform, now known as the Sitecore Experience Platform, for the Czech branch of Sberbank CZ.

The implementation includes the top Sitecore CMS (Content Management System) solution for administration of the portal content (Web CMS) as well as Sitecore DMS (Digital Marketing System) thanks to the delivered licence extension, thus providing digital marketers with a comprehensive tool allowing advanced profiling and content personalization in real time, which Sberbank did not have available until now.

The long-term contract includes development of the portal provided by our experienced Sitecore consultants and developers, direct support of the Client’s users (marketing, IT, business clients) and the provision and service of operating and testing infrastructure. The contract also included an upgrade of the implementation to the latest product version and a delivery of a whole range of accompanying services.

Sberbank Homepage

DMS Module by Sitecore

ilustrationThe implementation of the DMS Module by Sitecore allows Sberbank to perform advanced profiling of website visitors and subsequent modification of the content that will offer information to visitors they are looking for or interested in. The objective is to offer optimized content to visitors that will not distract them with redundant information and that will lead them to the target faster and more accurately. This will lead to satisfied visitors who will receive the required information or who will demand the product directly online, so called conversion.

Advanced Web Analytics

The cooperation of our team of specialists will also include the activation of detailed Sitecore Analytics and Reporting with focus on measurable “business performance of the website”. The Sitecore DMS solution fully meets the needs of large corporations who often have high demands for the metrics they want to monitor on their website. Sitecore allows designing unique outputs that are tailored to the needs of the company.

Sberbank E-shop